About CASEE

In April 2008 Velti announced it would invest up to US$6 million in CASEE, the largest mobile advertising exchange in China. CASEE was founded in 2006 by a team with extensive experience in the Chinese market and is headquartered in Beijing, with a further office in Shanghai It currently employs 40 members of staff.

CASEE provides state-of-the-art tools and services that create a marketplace between content publishers such as Yahoo!, Sohu, Baidu and advertisers ranging from multinational companies such as Kodak and General Motors to local, small and medium-sized enterprises. Using proprietary technology, it matches bids and offers with controlled targeting to maximise the price received by over 2000 content publishers from their WAP sites from advertisers.

Our partnership with CASEE gives Velti the ability to execute mobile campaigns in the fast-growing Chinese market. China Mobile alone adds 7 million new subscribers every month.

CASEE is benefiting from Velti’s experience and expertise in mobile marketing and advertising as well as its relationships with multinational agencies and mobile network operators. This will include access to Ansible, Velti’s mobile joint venture with Interpublic Group, which is likely to play a very active role in CASEE's expansion in China. Velti will also be able to deploy CASEE’s mobile advertising exchange technology for use in campaigns to its clients outside China.

CASEE’s world-class management team has extensive experience building and managing global technology companies in China.

The team is led by Xin Ye, who is well known in China’s Internet and IT industries having held CTO positions at Sohu.com (NASDAQ:SOHU), China’s leading web portal, Linktone (NASDAQ: LTON), a provider of wireless value added services, and Censoft, Microsoft’s first joint venture in China. He also spent 10 years in product development, sales and business development with a number of companies in Silicon Valley, including Tibco and Marimba.

Kaiyang Liu is CASEE’s CTO and spent 4 years in senior technology roles at Marimba and Sun/Javasoft in the US. Eric Xu is a Board member and founding investor in CASEE and is also a co-founder of Baidu (NASDAQ: BIDU), China’s leading search portal.